Imagine you are promoting a carbonated drink. Brand story is plain and simple: Coolness.

It is the art of creating
awareness and difference
in today’s marketing
communication, unexpectedly
interacting with your
consumers and the
ability to add at
least one more sense to communication.

You can rent a long beach and producea colorful and an impactful TV ad. Will you be remembered? Maybe. Will you create a difference? Let’s hope so.We call this advertising.

Second alternative is to spontaneously visit beaches all around the country,cheerfully pass on the coolness to people taking a shower in a 40 degrees weather,share these unique moments on social media and create an opportunity of tasting experience.This is what wecall brandactivation.